Can an advertisement become a binding promise? Carlill v Carbolic Smoke Ball explains general offers, reward promises and acceptance by performing stated conditions. Learn why the company had to honour its advertised reward.
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In this lesson:
• Facts, legal issues and the court’s decision
• Sections 2(a), 2(b), 7 and 8
• Simple examples, key distinctions and exam mistakes to avoid
TIMESTAMPS
00:00 Can an advertisement bind a company?
00:19 The smoke ball and reward promise
01:26 Court of Appeal decision
01:47 Acceptance by performance in India
02:41 Fictional coaching-centre example
03:18 Exam points and limits
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